Wednesday, 15 February 2012

Analysis - Mean Girls





Mean Girls Opening.
There is a plan black screen as the cast names fade in and out in femine colours- purple and pink. This is what we expect form a chick flick as the targeted audience is very femine young girls. About eight seconds into the opening, the film’s title and logo fade into the centre of the black screen larger than the previous text but in the same font/colour in order to link them.
The camera fades in to a low angle mid shot of a middle aged man and woman. This is unconventional as the first person the audience expect to see is a main character who is most commonly a teenage girl. But through dialoge, we assume that these characters are the parents of the main character.
There is a cut to a over the shoulder shot behind the parents allowing the audience to see who we assume to be the main character, Kady. She is a 16 year old girl who as what seems to be natural hair colour, is wearing plain and dull casual clothes. We assume that she is the protagonist as she is ‘normal’, not pushing any stereotype making her easy to relate to and the audience warm to her. At this point, there is a light and upbeat non-diegetic sound track which starts to play.
There is a cut to an establishing shot of the family outside before the cut to a mid shot of Kady and her mother poising for a picture. We are able to hear the diegetic sound of the father winding up the camera/taking pictures. At this point, the voice over (in Kady’s voice) begins as she talks about her background.
Throughout this, there are cuts to humours senses and interviews which display the same type of humour the audience can expect to see throughout the film. The opening then continues with the theme of pictures showing snap shots of Kady’s life as she describes it. 
Fast pasted music begins to play at the end of the flash back sequence as Kady enters the school for the first time, signifying its importance. This is typical on a high school chick flick. As Kady walks, all of the students around her are pushing stereotypes and some doing outrageous things (stomping out and starting fires) making the main character feel very uncomfortable. This is shown through cuts to close ups of Kady’s horrified face and eye-line matches between her and other students.
We are not introduced to any other of the significant characters in the first two minutes allowing the audience to get to know the main protagonist.

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